7 Best Subject line for Reconnecting Email 2022

by Team Lyne | Feb 2, 2022 | Cold email, Guides

If you are struggling with reconnecting email open rates, welcome to the ultimate guide on subject line for reconnecting email.

In any industry, it is critical to connect with people and grow your network to ensure professional success. With a strong and wide network, you can gain critical insight into insider information and internal job openings within the company. In this information age, it is more important than ever to grow your network to succeed. While you can meet people in several places, such as parties, company fundraisers or even a family get together, the most effective way to grow your networking is through the Internet and Emails.

There are several opportunities as well as critical challenges associated with emails. For example, if you have not formed your emails correctly, there are chances that your email might end up in the spam of your recipient’s inbox. Even if your email does not get flagged as a spam email, if your email does not contain an effective subject line, then the chances of your email getting opened reduces by a lot.

What is Reconnecting Email?

Reconnecting Email, a relatively new term, describes a great way to improve the response rate for your emails. These emails are sent to the customers who have unsubscribed or the emails sent to a contact with whom you have lost touch. It is a tricky concept to get it absolutely right the first time. While it may seem unproductive and meaningless to send emails to someone who has already unsubscribed to your mailing list, sending concise reconnecting emails ends up increasing loyalty with your customers as well as your personal network. It is indeed one tough challenge to get it exactly right but it is possible to revive your old connections with personalised and creative emails relevant to your connections.

Benefits of Reconnecting Email

In the information age, people are constantly bombarded with information constantly via TV, Social Media, Newspaper etc. with all this information floating around, it is highly probable that a customer may forget about your product if it is no longer in their sight. That is why this type of emails are important to keep your product in focus. To increase the conversion rate and to make sure your emails are always opened, email personalization is a must.

An email body with a personalized subject line and creative ideas is essential for a perfect web email. They also serve as follow-up emails and support marketing efforts to improve sales, ​​networking and professional connections. Reconnecting with colleagues can help you get insight into new job opportunities at any firm.

There are benefits of sharing your experiences to your former colleagues as well. Reconnecting with former colleagues you can share potential job opportunities which might be beneficial to them as well as your new company. It is also possible that you are working for some organization and looking for opportunities to jump ship. While you may have already decided on what company and position you want to apply for, you are more likely to get selected for an interview if you have references.

While approaching a connection at the company you want to see yourself working for, you can mention your interest to work and talk to the people who are already working for the company and share similar interests as yours. This can lead to gaining critical references that you can use while applying for the job.

In the reconnecting email, you should mention your past and present work experiences and noteworthy challenges that you’ve overcome so they can represent you accurately in a letter of recommendation. Connections are one of the most critical sources that you can use when you are planning a career switch as well.

If you plan to move to a new industry, new work environment, you can always reconnect and reach out to your connection to ask for professional advice. Getting professional advice can take you one step ahead while competing with other applicants. You can ask your connection about how they will handle certain situations as well as gain tips on how to be better prepared for the next challenges.

Things to keep in mind while writing a reconnecting email

By now, we know the power of networking email and how much it can increase response rate. Before going any further remember the following things to consider.

Direct

If you have a certain motive behind writing a email, your motive should be stated clearly in the email without any ambiguity. You should also make sure that all-important bits of information related to the motive can be found within the email. For example, your motive behind writing it could be to ask for a referral at your connection’s organization. If that is the case, you should always make sure your are up to date resume is attached with the email as well as your contact details are mentioned with your latest work experience in the email.

Concise

Reconnecting emails should be as concise as possible. If your email is concise, it will help your recipient get the gist of your message easily. While starting with a friendly greeting, mention your motive for sending the email and make sure to include important bits of information such as how and when you wish to ever connect in person and attach your contact information with the mail. If it has been a while since you last got in touch with your connection, it is possible that they might need a reminder about your relationship with them. Once you are reconnected with the person, you might get the opportunity to describe your current situation and get updates about their professional life.

How to increase open rate for the email

No matter how many critical connections you try to reach out to if your email is not curated properly, the chances of the recipient opening your email fall drastically. In this section, we will go over several strategies to increase the chances of your recipient opening your email and responding positively. While people do prefer to be contacted via emails instead of phone calls, it does not mean they will open each and every email they get. Which would mean a lesser chance of getting new business from your email marketing.

Your email open rate, means the number of recipients that actually open the received email proportional to the number of recipients you reach out. There are various tools to find out if a recipient opened your email such as Intelliverse.

Once you know the number of recipients that opened your email, divide the number by the total number of email accounts you sent the mail to and multiply the resulting number by 100. This open rate can be used to gain insight into how well your malling approach or marketing strategy is working. There are several factors that affect open rates. 

• Relevance to your target audience

While sending emails, relevance plays an important role. Your connections should be classified in a number of categories and emails should be sent to someone if and only if your message is of interest to the recipient. For example, if the purpose of your email is to market a new tool that helps computer programmers build softwares more efficiently, then there is no use in sending marketing emails to people that are not programmers, such as Teachers or Human Resource Managers. To get the best result out of your marketing, those emails must be sent to only those who can benefit from your email.

Sending an email that has information which is not of interest to the recipient, will keep your emails unopened.

• Email content

Another important thing to keep in mind while sending an email is the content for your email. Your content should be something that your recipient would look forward to in subsequent emails

Your email should have tailored content for your subscribers with useful information as well as some fun bits to entertain them

• Email list quality

Your email list also plays an important role in increasing your open rate. Your email list should ideally be generated with users willingly opting into your email list. If users are tricked to sign up for the mailing list, then they are highly probable to ignore your emails as well as report your emails as spam, which will, in turn, reduce your open rate by a lot

• Subject Lines

Most recipients base their decision to open email or not on just the subject line of the email. As someone who wants their sent email to be opened as often as possible, the subject line is the one shot to make the first impression. So, it is critical to craft the subject line with utmost care.

These subject lines should carry concise information to represent the content of the email as well as catch the attention of any reader.

Using Lyne.ai to increase open rates

If you want to get the best open rates possible for your email, you would need to do hours of research to get the critical bits of information on your subscriber. For example, let’s say you want to send mail to a customer named “Mike Smith”, then you would need to do extensive research on the background and online presence of “Mike Smith”. This would mean hours of internet searches to gather their work experience, resume, their connections, Linkedin profile, education background and also reading through it.

While it may be fruitful to do such an extensive search if you are targeting just one subscriber, but if your mailing list contains more than one subscriber, then this research becomes tedious, not to mention the hours of workforce that can be utilized in some other task.

So, to make this process, intelligent Artificial intelligence tools, such as Lyne.ai can be used. Lyne will do all required research for you and gather important insight from information to craft emails while ensuring the best possible open rates.

Lyne AI model will do in depth research to uncover prospecting data which would take typical researcher hours to find and utilize. As Lyne AI is scalable, it needs no training or management. It is like employing a robot as your employee to scale operations reliably. Lyne ensures personalized emails to make sure your emails do not end up in spam and stand out in your recipient’s inbox.

To take advantage of this incredible tool, you would first need to gather as much data on your subscribers as possible. This data includes their Full names, linkedin profile url, work, education, etc. Then Lyne ai works on provided data and creates personalized email content.

For example, if it is discovered in the research that the subscriber attended Howard for their education, Lyne will generate the following introduction, “Noticed you went to Howard – go Bisons!”. This content shows that you, the sender, care about the recipients’ alma mater, and their favourite sports team. Now this email will connect better to your subscriber. You can also use Lyne chrome extension to scrape prospects and their professional emails from the LinkedIn scraper. 

Lyne utilizes the online activity of your subscriber to connect better. For example, if your subscriber appeared on a show podcast it would generate email content with the following icebreaker, “Enjoyed your recent interview on the podcast, really enjoyed your thoughts on what it takes to be a highly effective leader”

Network Email subject lines

Networking is one of the most important components for having a successful career in any industry. The more you network with people, the more opportunities you will be aware of with a specific industry.

When reaching out to potential connections for networking, it is vital to ensure that the subject line is appealing and effective. In this section we will be going over several proven successful examples of networking email subject lines.

For any networking email, the subject line would be the first thing a connection sees while receiving an email. When you send an email, it goes directly to the recipient’s inbox if it is not flagged as spam. Effective and genuine subject lines play an important role to ensure your email does not get flagged by spam.

After reaching the inbox, the recipient only sees the subject line of email before opening the email. So, it is really important to ensure your subject line is informative and catchy enough for diverting readers’ attention to the email and making them open the email. With attractive subject lines, it is possible to prevent the case where the reader deletes the email without even opening the email.

Tips for subject line of reconnecting Email

While there can be a lot of ways to follow up while crafting your next email, make sure to follow the below tips to stay a step ahead.

• Make it personal

Personalized subject line ensures that your email does not end up in a spam box and it will give assurance to the recipient that the email comes from someone they know and not some spam.

There are many ways you can craft the subject line. Subject line is only limited by the information you have on the recipient. You can utilize the linkedin scraper of Lyne ai to get more information for an individual. One of many ways you can write the subject line is to include the subscriber’s name. For example, “Hey Jack, reaching out regarding {motive}”

You can also use their job title, mutual interests, events that you both have attended in past or the topics your recipient is interested in. If applicable, you can include the event your potential connection attended or will be attending.

• Catchy Subject Line

It is easy to ignore generic subject lines. So, instead of using generic subject lines, one should use catchy subject lines to get higher chances of the recipient opening the email. Catchy subject lines trigger the reader’s curiosity and that way you would gain the important attention of the reader. This way, you entice the reader to open the email. If you have never met the recipient or if you are reaching out to someone for the first time, catchy subject lines are most important.

• Concise subject line

While there are several things you need to keep in mind while creating the best possible subject line, there is also a character limit on the subject line. If your subject line is too long then it will be cut off and the reader won’t be able to completely read the subject line. If the email is opened on a smartphone, then there will be even fewer characters displayed. So, make sure to review your subject lines to ensure it is under 40 characters for surety that the subject line will be read completely and properly interpreted by readers.

12 Example subject lines which will open that Networking Email

•  your open software developer position
• your opinion on getting into the marketing industry
• collab?
• enjoyed meeting you
• it’s mike (marketing event in chicago)
• A quick hello and congratulations on young achievers award
• I’d love to catch up!
• Request to chat about current market situation
• I’d love to exchange ideas with you regarding covid 19 effects on sales
• I want to introduce you to Mike.
• Fellow Sales Recruiter who would love to connect with you
• Interested in learning more about your work on sales tool

7 Best Linkedin Subject Lines

1. your volunteering with {place_volunteered}
2. Quick question on (topic)!
3. Congrats on the job change
4. Loved your post on (topic)!
5. Jack told me to get in touch with you
6. question re {person_skill}
7. your experience in {field}?

Final Words – Is it worth sending reconnecting email?

In professional life, who you know is often more important than what you know. If you are good at meeting new people, connecting to them and building strong relations then you will have already gained one step ahead of someone who is not. It is also critical to understand that with time you might lose touch with your connections. Reviving those connections from time to time is as important as building new connections.  Just like personal relations, professional connections also fade away over time if not meticulously maintained.

Sending mail to someone you haven’t talked to in a while is a task that requires a significant amount of time and energy. It takes effort building connections in the first place. If you have made connections with someone, it makes sense to put effort into reconnecting mail as well to preserve those connections for as long as possible.

There are several reasons why you would send a reconnecting email. It might be just to say hello and stay up to date about their professional endeavours, or even for one of the many requests. If you have stayed in touch with someone for a period of time over several reconnecting mails, when you reach out to them with a specific request, you are more likely to get a positive response. So, it is a good general practice to keep in loose contact with your connections and it is always worth sending a reconnecting mail.

Team Lyne

How to Personalize a Cold Email: 5-step Ice Breaker Email Framework

by Team Lyne | Dec 22, 2021 | Cold email, Guides

Learning how to write a personalized cold email is one of the most important skills you’ll need to learn if you want to sell online. Learning how to do so at scale without having to work another 40 hours per week, that’s a game changer.

In this article you’ll learn:

• The 5-point framework of the perfectly personalized cold email
• Step-by-step workflows and how-to’s for each point
• How to use AI to automate the entire thing

Why is cold email personalization so important?

People receive hundreds of emails per day, and a large share of those are unsolicited emails trying to sell a service or product. 

People have gotten really good at sniffing out the cold emails from the “real” ones. The secret to generating leads through cold outreach is to stand out, be personalized, and to keep it simple.

But if you’re reading this you likely already knew that, so I won’t bore you with the usual stats or facts.

You’ll also know that personalizing cold emails takes time, and a lot of it. In this article I’ll show you exactly how to solve that.

How to personalize a cold email?

Let’s have a look at the 5 different ways of personalizing a single cold email:

Option 1 – Use a relevant & specific subject line (something that’s related to the unique contents of your email)

If your email talks about a case study: {{case_study_company}} case study

If your email is about a blog they’ve written: Your blog on SEO in 2022

If your email is about a podcast they’ve been on: Your talk on The CEO Show

You get the point — if your intro or email talks about a specific topic, make sure that your subject line leads into that. Your prospect will see the subject line + the intro and how they talk about the same thing, which is a pretty powerful thing.

Option 2 – Use a personalized intro or icebreaker to start your email, show you’ve done your research, and capture their attention

This is where you want to show your prospect you’ve done your research (without sounding like a stalker), but you’ll also want to make sure you’re being brief.

The best way to write these intros is to keep the rest of your email in mind. There needs to be a natural flow between your intro, and your email. But more on that later.

Option 3 – Talk about things that are specific to the company or prospect you’re reaching out to. Clients they’ve worked with, articles they’ve written, etc. in the body of your email

“We can help you land more clients just like {{client_1}} or {{client_2}}” (you can get this from the logos and testimonials on their site

Option 4 – Close your email with a highly specific CTA that would only apply to your prospect, their company, or maybe a small group of similar people. If that isn’t possible, use a soft & simple CTA

Best: “If you feel like harvesting a few more clients this quarter…” (sent to someone who mentions his love for farming in his bio)

Good: “Worth an email exchange?” (soft & simple CTA)

Option 5 – Have a PS section that “wows” your prospects — remember that they’ll likely read it first since it draws the attention when opening an email (it’s science)

PS. Read that you went to Cornell -go Big Red! You ever eat at North Star Dining Room?​

So now that we’ve gone over the different ways of personalizing a cold email, let’s show you exactly how to set up every single one of those easily and at scale.

How to personalize the subject line for your cold emails

We’ve all heard that subject lines can make or break your campaigns. But hey, no pressure, right?

Luckily for you, if you’re personalizing your emails, coming up with unique subject lines that consistently get 85%+ open rates is easy.

Take the example above for instance. The cold email started with an intro about a case study for Apple this (fictitious) company published on their website. Boom – there’s your subject line: “Apple case study”.

Bet your prospect hasn’t seen that one before. And guess what? Neither have their spam filters.

Talking in your intro about something you read about your prospect or their company? Use it. 

Talking in your email about helping them land more clients like Apple? Subject: “more clients like Apple”.

Having a subject line that relates to the first sentence of your email is a superpower not enough people are using yet, so make sure you are to stand out from the rest.

To do this at scale you can either write a short subject line in an additional column as you’re writing your intro lines, or use Lyne.ai to automatically get subject lines based on our AI-generated intros

Read how Email Movers increased their cold email open rates by 200% using Lyne

How to write a personalized icebreaker for your cold emails

Personalized intros or icebreakers have been around for years, but only recently started gaining more popularity. They’re extremely effective since they capture the attention of the reader immediately and start your email off on the right foot when done right.

Some great sources to use for your sales research are:

• LinkedIn profiles
• Blog posts
• Case studies
• Articles, publications, or books written by your prospect
• Events (webinars f.e.)
• Recent news

The most common way of doing this at scale is to have a spreadsheet open in one tab, while researching each prospect in a different tab. 

You’ll then write a custom intro for each prospect in a column of your spreadsheet, which you can then later use as a {{mergetag}} in your cold email.

The science of a personalized intro

We’ve turned cold email intros into a bit of science, then turned that into a product that produces them at scale.

Back when we were still writing these ourselves we’d work with a “waterfall method” that we still use in our product today. 

First, see if the prospect has a website with an about section – that’s where you can usually find some great info on the prospect himself.

Nothing there? Move to their case studies page and see what’s there. If there’s nothing to work with, move on to their LinkedIn profile.

As an example, let’s have a look at an about section for a marketing agency where we want to contact the founder.

As you can see there’s some great info in here to write a personalized email or intro for.

Here’s how I would personally approach this:

“Hey Landon, fellow (former) farmer here. Love seeing how you’re applying the farmer work ethic to business. I definitely believe it’s unmatched and great to see you’re succeeding because of it.”

To be fair, I’ve taken my own background into account here. If that’s something you’d rather not do, then you can just simply skip that first sentence.

If this company didn’t have an about section on their website, I’d simply move on to their blog or case study page. Nothing there? Moving to LinkedIn.

Despite its effectiveness, it’s a job that you’ll find yourself hating pretty quickly. Which is why hiring a robot is usually the best solution here.

Lyne.ai uses AI and machine learning to do this exact thing, just at a massive scale (and without complaint..). All you’ll need to do is upload a CSV with your prospecting data, which you’ll then have returned with the additional columns attached. Yay AI!

Upload your CSV to your favorite sales automation software and you’re good to go when it comes to sending personalized intros in your cold outreach.

How to write the body of a personalized cold email

Sales is all about relevancy. If you would write a unique email to each and every prospect, this part would be easy.

Just take a look at our first example. We’re able to tie the intro about a case study they published into a pitch for our product.

If you’re okay with sending a few, extremely personalized emails per day, then this isn’t too difficult to accomplish with the right framework. Because in order to write a good cold email, you’ll need a template to work with.

I’m not talking about grabbing the first template you see in the Google search results. What I mean is setting up a framework that you’re using for every single cold email.

Here’s what ours looks like:

Let’s dissect the body part of our framework (2 + 3).

Why you’re reaching out

For the sake of simplicity, I’ll continue with our example from above and finish that email.

“Hey Landon, fellow (former) farmer here. Love seeing how you’re applying the farmer work ethic to business. I definitely believe it’s unmatched and great to see you’re succeeding because of it.

Reason I’m reaching out today is because from experience I know that appointment setting can be a challenge for small marketing agencies. That’s where we come in. We’ve developed an AI-based tool that helps you easily personalize your cold outreach so people love your emails more.

Most of our users see a 200% increase in demo booked rates in their first months.

If you feel like harvesting a few more clients this quarter, would you be interested in learning a bit more?

Thanks,

Hans

PS. How’s your Michael Scott impression?”

Let’s dissect that one shall we.

Why you’re reaching out continued

Move from your intro into the reason you’re reaching out. Keep it short, simple, ideally use industry language. Make sure you’re focusing on 1 main problem or pain point that you’re solving. Never more than 3 sentences. Either 2 medium length ones, or 1 medium length + 2 shorter ones to make for easy reading.

To be fair, this is the part where most people struggle. Not because they have such a hard time explaining why their product is awesome, but rather because they have a problem explaining it in a simple way.

How many cold emails haven’t we received where we had no idea what we were supposed to be buying?

Take Lyne as an example..

“Our product leverages artificial intelligence and machine learning frameworks to help professionals in revenue generating roles to increase email to demo ratios, positively influencing vital demand generation metrics across the board.”

Compared to this:

“Lyne uses AI to write icebreakers for cold email. Most of our users see a 128%+ increase in positive response rates.”

Turns out, writing a simple email is actually pretty darn difficult. 

Just make sure you’re reading your email out loud before sending it. Falling over sentences or finding yourself skipping words? Time to go back to the drawing board.

Proof of results

Think of this as a one-line case study. Show proof, ideally mention names, but definitely mention numbers. Talk about increases in percentages or “2x”, and focus on one main thing. 

In the example above we talk about improving warm response rates and nothing else, even though our solution also helps increase open rates and much more.

If you can, mention a time frame as well. For example:

“Just last month we helped 24 companies double their cold email open rates.”

“Just last month we helped 24 companies double their cold email open rates in under 3 weeks.”

“Most of the companies we work with see a 200% increase in warm response rates within the first month on our platform.”

Remember how I didn’t go for that final version in our first example? That’s because in section #2 I had two medium-length sentences instead of a mix with shorter ones.

Here’s how that very first email could’ve been written as well:

“Hi Andrew, Hans here. Really enjoyed reading your case study on last year’s SEO project your team did with Apple. Impressed you managed to land them a 300% increase in organic traffic to product pages.

Not to compare apples to oranges, but at Lyne we also help companies increase their campaign performance to help hit growth targets. We use AI to help you hyper-personalize cold emails faster than ever. That means more time to land clients like Apple.

Most of the companies we work with see a 200%+ increase in warm response rates in less than a month after using us.

If you’re not too busy optimizing H-tags, would you be curious to learn a bit more?

Best,

Hans

PS. I see that you went to USF – go Bulls! I’m curious to know how it impacted your career path.

So here’s what the framework looks like when written down:

Hi {{first_name}}, {{sender_first_name}} here. Short intro to show you’ve done your research. Max. 3 sentences, ideally 2 but you could write them a bit differently — like this.

Then here you mention why you’re reaching out. Mix medium-length sentences with shorter ones, to make for easy reading. Talking about two things? Talk about thing 1 & thing 2.

Here you show proof of results in either 1 short sentence, or a slightly longer one.

Then you wouldn’t want to leave your simple CTA out, would you?

Thanks,

{{sender_first_name}}

PS. Make sure to mention something light and maybe even funny right here, they might read it first.

Some other important rules to keep in mind when writing a cold email are:

• Never use more than 150-175 words
• Write simple. Imagine you’re talking to a friend
• Switch up medium length sentences with short ones
• Break the writing rules if you have to. Start sentences with ‘and’ or ‘but’
• Don’t use filler words (purge your emails of them before sending)
• Try to replace ‘and’ with ‘&’ for easier reading

The main benefit of using a strict framework within which you’ll allow yourself for some creativity is that you’ll be able to test what works and what doesn’t. 

Because if you’re sending completely different emails every single time, how will you know what works?

By using a framework and tweaking parts of it over time (mixing up the structure, adding an additional sentence, not using an intro but moving personalization to the PS section), you can easily test and measure what works.

How to write relevant cold emails at scale

Doing this at scale is a whole new challenge however. Some small details just aren’t replicable without writing every single email manually.

Sales personalization at scale does mean sacrificing detail to some degree, but with the right strategy you can still write some killer cold emails.

It’s important you take the right approach from the start, all the way back at your targeting and segmentation long before you even write your first draft.

For example, say we’re targeting senior marketing professionals at software companies with 51-1000 employees. 

There are so many titles and other variables that come into play that it’s nearly impossible to write one email that would speak to all these different people.

Especially if you plan on using merge tags like {{job_title}} your emails will end up looking robotic and automated.

“Hey David, as a Vice President of Growth Services at Sapper Consulting, LLC do you ever…”

The best way to still allow yourself to write relevant emails, is to segment this way down.

First, the day-to-day life of marketing professionals at firms with 51-100 people will look very different than that of people with the same title at firms with 1000 workers.

The first group will be far more in the trenches themselves, worrying about performance of their campaigns and things like their content calendar.

The second group will be much more focused on making strategic decisions and reporting to the board. 

While that doesn’t mean that lowering their CPA by 32% isn’t something they’re not interested in, it probably wouldn’t be right to approach them the same way you would the first group.

Our initial search has over 20k results, which means we still have a lot of room for segmentation. Let’s dive into a few angles you could use here.

Segment by seniority

Probably the most important way of segmenting a broad group like this is by dividing on seniority & company headcount. For all of our examples below, assume we’re doing so unless stated otherwise.

You could make splits of more senior marketing professionals and professionals with manager positions but a bit lower on the ladder. Divide these groups up by company headcount and you have some pretty solid segments down already.

C-level 250+ HC

VP + Director level 250+ HC

Manager 250+ HC

C-level 51-200 HC

VP + Director level 51-200 HC

Manager 51-200 HC

You could then easily write & personalize emails for each segment.

Let’s say we’re reaching out to the VP + Director level 250+ HC segment. What we could do is for each company to grab the name of the marketing executive, or any other marketing colleague, from their LinkedIn page.

That would allow us to send an email that goes something like this:

“Hi {{first_name}}, {{sender_first_name}} here. {{intro}}.

Quick question – is {{colleague_name}} still the one responsible for paid social? Reason I’m asking is because your ad just popped up on my feed and…”

Hyper-personalization achieved. You’re now sending a cold email to a high-level marketing professional, you show you’ve done your research, and he or she will most likely forward your email to that person in question (who will never dare say no to having a call with you now), or they’ll respond themselves.

It’ll require a bit of extra work, but with Phantombuster something like this could be automated pretty easily.

Same goes for the other way around. Just write your pitch around “is {{marketing_leader_name}} breathing down your neck to hit the Q4 targets?”.

Next, make sure that your pitch is now aimed at the specific pain points your newly segmented persona is experiencing and you’re golden.

Want more good news? You now don’t even have to use the {{job_title}} merge tag. Simply go with “as a marketing lead” or “as a senior marketing executive”, or whatever applies to your segment.

Segment by geography + seniority + head count

Another personal favorite is going with the same segmentation above, but also adding a geography based filter. Next, you can then base your email on specifics of that area, or just talk about the weather.

Reaching out to California based prospects? Talk about how your product is “bigger news than Tesla moving their HQ from Cali to Texas”.

Segment by years in position

Some of the most successful campaigns I’ve run when still doing lead gen for clients were based around this.

The intro went something like this: “Having been the marketing manager at {{company_name}} for over {{years_in_position}} now, I’m sure you’ve had plenty of moments where you wanted to {{main_pain_point}}.

Simple but effective. With our Chrome Extension you can grab this info directly from Sales Navigator, find your prospects their email, write a personalized intro for your emails, and reach out. All in just 3 clicks.

Segment by school

This one takes a bit more work, but going after some of the bigger US schools could pay off pretty well for you.

Intros or entire emails written around schools, their mascots, their sports teams, or campus restaurants are a great way to break the ice.

Again, we automate the entire process with our no-touch Lynes.

How to write a good cold email CTA

When your prospect makes it this far, please don’t ruin it by including a Calendly link and asking them to book a demo. We’re past that.

Plenty of research has shown that going with a softer ask yields far better results.

Some examples of softer asks are:

“Mind if I send over a bit more info?”

“Is that something that’s currently on your radar?”

“Is that something that’s relevant right now?”

“What do you think?”

“Curious to learn more?”

“Is that something you’re interested in?”

And so on..

If you can find a way to tie the subject of your email or something personal of the prospect to your CTA, great. If not, don’t sweat it.

A short and to the point CTA is great and easy to set up at scale.

How to use the PS section for killer cold email personalization

This is where you can have a bit of fun, or try and build a connection with your prospect.

Try mentioning their educational background, a local bar, restaurant or sports team, or maybe some industry news.

“Saw that Tesla is moving to your area – excited yet?”

Keep it simple, short, and light. Chances are, your prospect will read this first because a PS section stands out.

If your PS section shows something personalized, the recipient will probably feel a lot better about reading the actual email, instead of a PS section that talks about your product.

Recap

If there’s one thing we’ve learned over the past year or so, it’s that cold outreach and AI are a match made in heaven. 

While simple AI-powered improvements such as email confirmation or positive reply detection have already been making our lives easier for years, we’ve only started to scratch the surface of what’s possible when it comes to sales personalization.

Lyne is pioneering that exact space and every day we’re uncovering more exciting use cases. As we’re able to add more advanced functionality to our app, we’re also seeing the results of our users (and of our own cold email campaigns) improve drastically.

As with any tactic; if it’s used too much the effectiveness wears off. Which is why it’s important you keep experimenting and trying different angles & find ways to stand out.

For those of you who aren’t familiar, Lyne.ai uses AI to generate hyper-personalized intros and more for cold outreach. 

We help you move beyond {{first_name}} and {{company_name}} and instead send cold emails that feel as if you’ve spent hours researching your prospects online.

Scrape LinkedIn Sales Navigator

Scrape & personalize cold emails without the hard work

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Team Lyne